Epic News - Article

Purina's New Advertising is Aimed at Both Owners and Pets

October 5, 2011, 12:28 pm

A new ad for Purina's Beneful Dog Food is using a soundtrack that emits special high-pitch frequencies that can only be heard by man's best friend.

Purina hopes the new commercial will get dogs to react to the commercial, possibly even running towards the screen. When owners see how much the dog loves the commercial they might switch brands

We've included a copy of the ad so you can see if your dog has a reaction but it's only airing in Austria right now so the commercial is in German.

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